Seller Representation · Westchester & NYC

Your home deserves
more than average.

Most sellers leave money on the table by pricing wrong, marketing to the wrong audience, and working with agents who treat every listing the same. I don't. Every home gets a custom strategy, SERHANT's global reach, and a level of attention that's rare in this market.

14
Avg days to contract
$30K–$80K
Typical pricing gap left on table
100%
Listings with professional photography
Free · No obligation
What Is My
Home Worth?
Franchel prepares your personalized Westchester market analysis within 24 hours.

No obligation. Franchel prepares every report personally.

✦
Request received.
Franchel will prepare your personalized Westchester home value report and be in touch within 24 hours.

Live Market Intelligence

Westchester market data

Current pricing, days on market, and temperature across every market. Updated on every page load by Gemini AI.

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The SERHANT Advantage

Your listing.
Global reach.

SERHANT is not a traditional brokerage. It's a media company, a marketing platform, and a real estate firm — built to put your listing in front of more qualified buyers than any other agency in New York.

◉
Cinematic Listing Media
Every listing receives professional photography, 3D Matterport tour, and cinematic video produced in-house. Buyers see your home at its absolute best — online and in person.
◈
Social & Digital Syndication
SERHANT's media team syndicates your listing across Instagram, TikTok, YouTube, and 100+ international real estate portals — reaching buyers locally and globally who never see traditional MLS listings.
◎
Precision Pricing Strategy
Pricing is not guesswork. I analyze recent comparable sales, absorption rates, and buyer demand patterns in your specific neighborhood to arrive at a number that attracts competitive offers — not just lookers.
⬡
Global Buyer Network
SERHANT has offices and partnerships worldwide. Westchester's buyer pool increasingly includes international relocators, NYC executives, and buyers from markets you'd never reach with a local-only agent.
◻
Staging & Presentation
First impressions close deals. I coordinate staging recommendations, pre-listing improvements that actually add value, and presentation details that make your home memorable — and memorable homes sell faster at better prices.
◆
Expert Negotiation
Receiving an offer is the beginning, not the end. Offer structure, contingencies, inspection strategy, and closing terms all affect your net proceeds. I negotiate every detail with one goal — your maximum return.
SERHANT · Powered by the #1 real estate brand in New York
More exposure.
Better offers. Faster closing.
$15B+
In annual sales volume
1,700+
Agents worldwide
100M+
Social media audience

The selling journey

From listed to closed

A proven process that removes guesswork, maximizes exposure, and gets you to the closing table with confidence.

1
Week 1
Pricing & Strategy Session
We sit down and build your complete selling plan. Comparable sales analysis, pricing recommendation, timeline, pre-listing to-do list, and staging walkthrough. You'll know exactly what to expect before we go live.
2
Week 1–2
Preparation & Photography
Professional photography, 3D tour, and listing copy are produced. Any recommended improvements are coordinated. Your home is staged or prepped to show at its highest potential before a single buyer walks through the door.
3
Week 2–3
Launch & Marketing
Your listing goes live on MLS, Zillow, StreetEasy, SERHANT.com, and 100+ portals. Social media campaign launches. Targeted digital ads reach qualified buyers in Westchester, NYC, and beyond. Open houses scheduled strategically.
4
Week 3+
Offer & Negotiation
I present all offers with full analysis — price, contingencies, financing strength, and seller risk. We negotiate from a position of knowledge, not urgency. The goal is maximum net proceeds, not just the fastest close.
5
Closing
Contract to Keys
From accepted offer through closing, I coordinate attorneys, inspections, buyer's lender, and every moving part so nothing surprises you. You show up to closing prepared — and ready to celebrate.

What sellers say

Real sellers.
Real results.

★★★★★
"
Mr. Mendoza sold my apartment in just 14 days and made me a big profit. I will always use Mr. Mendoza for all my real estate purchases in the future.
Ariel Ramirez
Seller · Westchester · December 2025
★★★★★
"
Franchel is responsive, organized, and communicates easily. He brings a calm, solution-oriented approach that makes collaborating with him a real pleasure. I highly recommend him to anyone looking for a reliable and trustworthy agent.
Rafael Barbosa
SERHANT · June 2025
★★★★★
"
Franchel was determined, kind, and proactive from our first meeting to closing. He kept everyone on all sides working together and what could have been tricky went very smoothly.
Marina W.
Client · January 2026

Common questions

Seller FAQ

Answers to what Westchester sellers ask most often before listing.

How do I know if I'm pricing my home correctly?
+
Correct pricing is the most impactful decision you'll make. Too high and you sit on the market, accumulate days on market, and eventually price-reduce — signaling weakness. Too low and you leave money behind. I run a detailed comparable sales analysis looking at recent closed sales, active competition, and absorption rates in your specific neighborhood — not just the zip code. That analysis becomes the foundation of your pricing strategy.
What is the typical commission in Westchester?
+
Since the 2024 NAR settlement, commission structures are fully negotiable and disclosed upfront in a written agreement. I'll walk you through the full picture — what you pay, what the buyer's agent is paid, and how it affects your net proceeds — before you sign anything. Transparency is non-negotiable.
Should I make repairs or sell as-is?
+
Not every repair pays for itself. Some improvements — fresh paint, landscaping, kitchen hardware — return multiples of their cost. Others don't move the needle at all. During our pre-listing walkthrough, I'll tell you exactly which investments are worth it in your price range and market, and which ones to skip. The goal is maximum net proceeds, not a perfect renovation.
How long does it take to sell in Westchester right now?
+
The average days on market across Westchester is currently around 35 days, though well-priced homes in high-demand areas like Yonkers, New Rochelle, and Larchmont are moving in two weeks or less. Properties priced optimally with professional marketing consistently outperform the market average. I'll give you a realistic expectation for your specific property and neighborhood before we list.
What does SERHANT do differently for sellers?
+
SERHANT treats every listing like a media launch, not just an MLS entry. Your home gets cinematic photography and video, distribution across 100+ international portals, targeted social media campaigns reaching buyers who never see traditional listings, and the backing of a brand with over 100 million followers. For Westchester sellers competing for discerning buyers — many relocating from Manhattan — that exposure difference is significant.
Can I sell if I still have a mortgage?
+
Yes — the vast majority of sellers have an existing mortgage when they list. At closing, your mortgage is paid off from the proceeds before you receive your net amount. Your attorney coordinates this with your lender. I can walk you through the full net proceeds calculation so you know exactly what to expect before we list.

Ready to sell?

Let's talk about your home.

Start with a free home value report. No pressure, no obligation — just real numbers and a real strategy.

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Free Tools

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